In November 2008, the Center for Inclusion at UPMC introduced the concept of Dignity and Respect to their employees to promote inclusion by encouraging behavioral and organizational change. As a result, the ‘Dignity and Respect Campaign’ was born. Built on the basic principle of treating others how they want to be treated, the campaign included an employee pledge and the creation of the “30 Tips of Dignity & Respect,” developed to highlight daily acts of kindness that can be easily incorporated into everyday behaviors. With a focus on community unity, cultural competency, and multicultural awareness, these tips continue to represent the foundation on which the campaign was based. In 2009, the campaign expanded into the community, and in 2010, it took root to grow across the country.

To learn more about the Dignity and Respect Campaign, visit dignityandrespect.org