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Burger King’s New Marketing Plan Could Be Bad for Diversity |
 Burger King, one of the nation’s largest fast food restaurants, is planning on dropping UniWorld Group and LatinWorks, its African-American and Hispanic ad agencies, in favor of general-market advertisers. The New York Times reports that Burger King’s plans come in response to new marketing trends suggesting that young consumers, one of the fast food chain’s target markets, are less likely to use traditional labels of race and ethnicity. The move has caught the attention of the Chicago-based Rainbow PUSH Coalition (RPC), headed by Jesse Jackson. The organization issued a statement last week urging Burger King to reconsider its plans and to complete “a diversity and inclusion survey to determine exactly what the company’s business relationship is with the minority community.” Click here to read more.
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